Martech, Adtech & Advertising Services
Marketing and advertising businesses are increasingly valued by what makes them difficult to replace. Scale alone is no longer enough.
We advise performance marketing agencies, martech and adtech platforms, and technology-enabled advertising services businesses in the lower mid-market.
What Buyers Are Paying For
Proprietary technology and data.
Technology matters when it creates a capability, margin profile or customer advantage a buyer cannot easily reproduce.
Recurring and durable client relationships.
Revenue that can be underwritten beyond the next campaign or project changes how a business is valued.
Specialization.
A focused company with a strong strategic rationale can outprice a larger generalist.
Scale with capability.
Buyers reward technology, data, repeatable processes and specialist expertise — not headcount alone.
Who is Buying
Strategic acquirers buy capability, technology, customers and geography.
Private-equity-backed platforms and financial investors buy businesses that strengthen a broader thesis. The same company can be worth very different things to each.
That buyer universe is increasingly international. A national process can exclude the party with the strongest strategic rationale.
We maintain relationships across both buyer groups and both continents. We know who is acquiring, what they are seeking and where the fit is real.
If you have been approached.
An inbound approach is evidence that your business fits a thesis. It is not evidence that the buyer who called is the only relevant buyer — or that their proposal is the best available outcome.